Loaf Saint or Sinner Campaign

The Client

Loaf Handcrafted Breads

The project

Saint or Sinner Campaign

The write up

I have been working with Loaf Handcrafted Breads since their humble beginnings right up until they had been bought by Yarrows. In that time, I have have had the pleasure of creating all their packaging and marketing material.

My most favourite creative was the Saint or Sinner campaign. The idea was simple. Are you a Saint and choose the BlissBites or are you going to be a Sinner by choosing the MiniBites?