The Client
Loaf Handcrafted Breads
The project
Saint or Sinner Campaign
The write up
I have been working with Loaf Handcrafted Breads since their humble beginnings right up until they had been bought by Yarrows. In that time, I have have had the pleasure of creating all their packaging and marketing material.
My most favourite creative was the Saint or Sinner campaign. The idea was simple. Are you a Saint and choose the BlissBites or are you going to be a Sinner by choosing the MiniBites?